Why UX?

Project header photo featuring logo of client



Whether UX, Product, or "Other" – I have played many roles in research, design, & strategy – all crucial in creating experiences that resonate and engage.

From the crossroads of UX, Product, and Executive Leadership, my career has been a testament to the transformative power of research, design, and strategic insight.

Welcome to the Core of My Design Journey

Embark on a journey through the essence of my UX philosophy, transcending a mere portfolio to unveil a saga over a decade in the making. Over the past decade and beyond, I have been an UX Evangelist of sorts. It's not just a process but a testament to adaptive innovation and a commitment to excellence. Each version of my methodology, while unique, shares a common thread: adherence to best practices and a pioneering spirit in setting new design standards.

If you are looking for my case studies, go here!!

My First Experience at Bluewolf

My voyage commenced at Bluewolf, an arena where my role transcended the conventional. As a Director, I spearheaded initiatives that illuminated the path not only for our clientele but also our internal team, fostering a culture of learning and excellence. The creation of a UX methodology marked the beginning of this enduring journey, setting the stage for a narrative of continuous evolution and adaptation.

Version 1 of a UX Methodology created initially for Bluewolf (an IBM Company) from 2011

My Methodology: A Blend of Analysis and Creativity

At the heart of my UX approach lies a harmonious blend of analytical precision and creative exploration. It's a methodology that respects the delicate balance between user needs and business objectives, ensuring that every design decision is both purposeful and impactful. Through rigorous research, iterative ideation, and meticulous design execution, I craft experiences that are not only intuitive and inclusive but also aesthetically compelling and aligned with the latest technological advancements.

My approach is rooted in a deep understanding of both user needs and business goals. I firmly believe that every design decision should serve a clear purpose and have a meaningful impact. To achieve this, I follow a comprehensive methodology that spans the entire design process, from initial research to final implementation.

This methodology is built upon a combination of analytical rigor and creative exploration. By blending these two approaches, I am able to create designs that not only meet user needs but also incorporate the latest trends and technologies. I constantly adapt and evolve my designs to ensure they remain intuitive, inclusive, and visually compelling.

  • Research: A deep dive into the world of our users, unraveling insights through a blend of qualitative and quantitative methodologies.
  • Ideation: A creative playground where possibilities are endless, leading to prototypes that are continually refined based on user feedback.
  • Design: The realization of our vision into high-fidelity designs that captivate and engage, all while ensuring accessibility and ease of use.
  • Collaboration: A journey shared with stakeholders, where our collective expertise leads to outcomes that exceed expectations.

Version 2 created for Bluewolf after a rebranding and then I used for other companies in 2013 - Still revelant today

An updated UX Methodology still in progress...

Why This Matters

In the digital age, a robust UX methodology isn't a luxury; it's a necessity. It forms the bedrock of digital solutions that not only meet user expectations but also surpass them, driving engagement and success. My journey is a narrative of relentless pursuit of excellence, a testament to the power of design in creating connections, inspiring action, and transforming lives.

Images for this project are coming soon.
Next Case: